Bibla.al campaign December 2023

However, do not rejoice that your spirits are subject to you, but rejoice that your names are written in heaven. Luke 10:21

This has been the verse that has accompanied me during this month that we are leaving behind. Let us rejoice in God for the privilege that Christ gave us to have eternity in the presence of the Father.

We just took the first step in a journey that has just started with bibla.al.

The Bible reading promotion campaign was closed. With this campaign, we have taken a step forward. Before I share with you some of the achievements of this campaign, I wanted to stop at a thank you for the desire of each one of us who contributed in one or several ways. God is a witness, and He is the rewarder of your devotion. Each has made a piece of the puzzle of this joint work.

What happened during December.

The campaign was made on several fronts, adapting to human resources, targeting and financial opportunities.

Some of the fronts we have opened are as follows:

Connect with the Creator 3 screens in Tirana.

The advertisement on the big screens has had a satisfactory visibility. Broadcast 400 times a day for 15 seconds. It is difficult to measure the audience accurately, but in a rough estimate, at least 100,000 people were exposed to the ad. This advertisement, more than the quantity, had the importance of giving seriousness to the request we were making to the viewers.

Advertising on Facebook and Instagram:

An audience of 508,781 with a total of 1,483,581 views and 40,662 clicks. This was a stimulus repeated at least 3 times for each viewer.

Christmas in the square

The Jeta e Re Institute has undertaken an evangelistic campaign in Skanderbeg Square for the second year in a row. Through the cafe, interviews, postcards, gifts, etc. Evangelism was done and citizens were encouraged to download the Bible application.

Production

We have produced 10 articles, every day a devotional, an image, and a verse from the Bible, 2 ads for LED and 2 extra for the use of the app that were released on social networks. Some production videos for social networks have gone viral reaching 20-50k on Facebook, Instagram and 50-170k on TikTok.

The purpose of this campaign was an incentive to read the Bible.

I can say that we managed to encourage people who came to bibla.al for the first time. We have people who keep coming back to reading the Bible.

We have 1000’s of people currently using the app. We have 3-fold (5000 active users/month) of users on bibla.al on the web.

The daily devotions are the most popular and then the audio Bible is the most popular. The special thing is that those who listen to the Bible spend twice as much time in the app with twice as many interactions.

Some opportunities for improvement.

The desire was to have a better targeting option, but Facebook has greatly limited the way of targeting the audience. This penalized us to do more mini campaigns. It takes a lot of expertise and work to do better audience targeting.

Better organization for publication and organization of productions in social networks. We had content, but it would have been a higher achievement if we had planned better releases. This is how we achieved this, and it was good, but we have the potential to do better in the future.